Mkt 301 case study zipcar zipcar its not about cars its about urban life case study abdulaziz al sulait saint leo university abstract the cast study analysis is based on the information about the methodologies used by zipcar for the marketing for its services and to make its customers loyal to the services that company provides. Originally zipcar was founded by antje danielson and robin chase in 2000. These are the sources and citations used to research zipcar case study. You can, however, access the 1mby1m case studies a few different ways online. In order to gain additional funding they would have to bring in there. Zipcar carsharing very interesting case study by movni. Zipcar 2009 mayors environmental excellence award winner. Zipcar objective enable iphone and android users to choose, reserve, locate, and unlock a car on the go. This plan will lead to a resurgence of charcoal grilling, with kingsford regaining its status as a leader in the product line.
What had been a pictureperfect midoctober day in cambridge, massachusetts, quickly turned bleak for robin chase, cofounder of zipcar. Robin chase, zipcar and an inconvenient discovery case study. We are an alternative to traditional car rental and car ownership. Zipcar case study mkt 301 case study zipcar zipcar its. In the zipcar case study, there was no particular strategic implication related to management of information system that could be derived from because it was perfectly used to maximize zipcars business advantage that brought advantages to both customers and the. This case solution includes an excel file with calculations. Oct 31, 2019 robin chase, zipcar and an inconvenient discovery case study please click on this link and it will take you to the site where the case study is located.
Initial funding into the business has been exhausted and new capital is needed to sustain and grow the business. Chronicles the entrepreneurs concept development, industry analysis, market research, identity definition, and brand building. Zipcar carsharing case study station based carshare. Jul 17, 2019 how zipcar segments a million members. Influencing customer behavior case solution, at zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. You will receive access to two case study solutions. Refining the business model case solution, zipcar, a startup is organized around the idea of sharing motor vehicle use on a membership organization. Zipcar case study solution and analysis of harvard case studies. Zip car case solution and analysis, hbs case study. Robin chase, zipcar and an inconvenient discovery case study please click on this link and it will take you to the site where the case study is located.
Case study analysis of zipcar harvard business school looking at the original financial projections exhibit 3, i have done a simple breakeven analysis and computed using an average of 18. In this excerpt, well cover the first step using zipcar as a case study. Zipcar harvard case study solution and analysis of harvard business case studies solutions assignment helpin most courses studied at harvard business schools, students are. In the zipcar case, chase is an emerging entrepreneur, with hopes of starting a successful company they come up with the idea of timesharing a car, which will eventually get the name of zipcar. Analyze and discuss the strategic implications as related to management information systems mis that you derived from this case. Refining the business model answer a car pooling is one of the most innovative services. Zipcar refining the business model harvard case study. Hbrs fictionalized case studies present dilemmas faced by leaders in real companies and offer solutions from experts. Zipcar case study mkt 301 case study zipcar zipcar its not. Also provides background on writing the business plan, creating a budget and building financials.
Zipcar case study economics bibliographies cite this for me. Apr 29, 2010 zipcar is an option, not the only optionmake zipcar pods available to people coming directly from mass transit available to complete a journey comforting to customers that they will have their car reserved and be able to complete their trip right awaythis location can also be considered an advertising expense the cars are highly visible in an. The low hourly and daily rates include gas, insurance. Refining the business model case study solution, zipcar. Zipcar is a subsidiary of avis budget group which acquired it in 20. Since zipcar provides the cars in areas close to the customer, this service would be easy to use. Refining the business model case solution and second test case analysis. Refining the business model case study analysis, subjects covered business models business plans entrepreneurship financing growth strategy logos operating costs wireless technologies women in business by.
Zipcar needs additional funding if it hopes to survive and expand. To have a complete understanding of the case, one should focus on case reading. Com zipcar was founded in 2000 by antje danielson and robin chase, and by december 2010 offered over 8,000 vehicles to 560,000 members in urban areas throughout 28 north american states and provinces. Zipcar is an option, not the only optionmake zipcar pods available to people coming directly from mass transit available to complete a journey comforting to customers that they will have their car reserved and be able to complete their trip right awaythis location can also be considered an advertising expense the cars are highly visible in an. Jun 18, 2016 case study analysis of zipcar harvard business school looking at the original financial projections exhibit 3, i have done a simple breakeven analysis and computed using an average of 18. The low hourly and daily rates include gas, insurance, maintenance and parking. In order to gain additional funding they would have to bring in there best arguements to why they should be. Initially, fast reading without taking notes and underlines should be done. Ebook or pdf edited book email encyclopedia article govt. In order to gain additional funding they would have to bring. These iterations include a very early version and a version developed just prior to the launch of the business. Zipcar was also available in the uk, and in over 230 college campuses. Harvard business school publishes case studies to teach its students, and sells the case studies to people who are willing to pay big bucks for it.
Zipcar case study solution and analysis of harvard case. Zipcar enables students, faculty, and staff to drive ondemand, while reducing congestion and increasing sustainability. This one is based on the hbs case study compensation and performance. Hamilton hall case study summary this major renovation of hamilton hall, a 48,000 square foot student dormitory at the harvard business school, is the first since the masonry buildings construction in 1926. Car sharing service started in 1999 expanded to 21 cities till 2004 30000 registered members 400 cars till 2004 tie ups with universities zipcar. Zip car case solution and analysis, hbs case study solution. Robin chase, ceo and cofounder of zipcar immediate issueproblem being faced. Influencing customer behavior case study analysis, subjects covered consumer behavior service management by frances x. Zipcar is a startup organized around the idea of sharing car usage via a membership organization. Use all of the information given in the case study.
Zipcar is the worlds largest car sharing company, offering selfservice, ondemand cars by the hour or day for personal or business needs. Influencing customer behavior case study solution, zipcar. Now shes flipping that model with buzzcar, which helps you to. Zipcar refining the business model the business venture is a carsharing business which provides a highly useful facility to the organization, which is, giving the. Zipcar harvard case study solution and analysis of harvard business case studies solutions assignment helpin most courses studied at harvard business schools, students are provided with a case study. Zipcar case study economics bibliographies in harvard. Sep 08, 2019 robin chase discusses topics zipcar refining the business model running head second test case analysis. Zipcar is the worlds largest car sharing and car club service.
Jun 25, 2019 zipcar case study refining the business model. Zipcar case solution,zipcar case analysis, zipcar case study solution, question 1 what are the origins of the zip car concept. Wheels when you want them comes from the early days and is contributed to robin chase. Apr 05, 2018 zipcar carsharing case study how zipcar was born. Refining the business model excel file, subjects covered business models business plans entrepreneurship financing growth strategy logos operating costs wireless technologies women in business by. Refining the business model case solution, zipcar is a startup organized around the idea of. Case study on strategic management case study robin hood assignment in robin hoods organization, he is the supreme ruler, and hold sole responsibility for the delegation of specific tasks to certain individuals. Influencing customer behavior case analysis, zipcar. Refining the business model answer a car pooling is one of the most innovative services that have been provided to the individuals. Zipcar was the brainchild of antje danielson, a harvard geochemist who studied the chemical composition of the atmosphere and became increasingly worried about the world her children would inherit. Where can i get access to harvard business school case. Its been more than a decade since the founding of netflix and zipcar, and by now both are wellestablished businesses. Each individual has their own function, and each individual contributes to the organization of merrymen as a whole. Robin didnt have any particular fears about informing people about the handwriting on the wall.
Robin chase discusses topics zipcar refining the business model running head second test case analysis. Refining the business model case harvard concept car sharing business initiated in customers had facilities to switch brands, with low costs receiving the same product main competitors. Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry subscription carsharing for urban dwellers. Zipcar case study economics bibliographies in harvard style. The fit, which was settled following this study was conducted, contended that motorists should for that reason be. Finally, what has been put forth in this case study is a comprehensive, budget sensitive, realistic plan for kingsford to pursue. Other car rental companies try to undertake different strategies and to attract the customers such as swiss mobility and drive start auto, which already have a strong market share in the car industry. Outstanding achievement for innovation in green products or services. Refining the business model case study solution, by myra m.
Influencing customer behavior excel file, subjects covered consumer behavior service management by frances x. This case describes several iterations of the zipcar business model and zipcar case study 1. This case describes several iterations of the zipcar business model and financial plan. Zipcar case the proposed venture in this case study has great potential in highly populated areas with a need for transportation. Application zipcar customers can use the app to manage their zipcar reservations, lock and unlock the car, view available zipcars on a map relative to their current position, and get directions to their zipcar. Click here to start building your own bibliography. These iterations include a very early version and a version developed just prior to the launch of the business, as well as data from the first few months of operations.
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